3 Ways to Market Your Business Better

You may be marketing your business wrong. Here’s why: Marketing is an umbrella of different things, and it can be hard to pinpoint what’s needed to market your business. Most business owners don’t know where to start when it comes to marketing. It can be a difficult or confusing venture that causes stress or takes up too much time. That’s why, in this article, we’re going to tell you about three different ways to market your business better.

Do Your Research

Most businesses fail to do their research when it comes to marketing. Whether it’s researching customers, trends, or best marketing practices, research is vital to your business.

Research your customer demographics. How old are they, where do they live, is the customer male or female, and are they shopping for a specific person? The best way to adapt to your customer’s needs is by understanding who they are. Conducting market research and creating personas is a great way to research who your target audience is. You can also conduct research through polls on social media, surveys, and research studies. This helps give you an idea of who your audience is directly from consumers.

Next, figure out the wants and needs of your target audience. Is there something that they need but can’t get? Is there an item they want that might make their life easier? Knowing this information allows you to market your product or service to your target audience and fulfill their needs.

There are plenty of free resources to explore target audience, market, and customer data, like city-data.com. Bank managers aren’t the only ones who can take advantage of paid tools. Companies like Vertical IQ also offer budget-friendly plans for entrepreneurs and small businesses.

Make Sure Your Website is Up to Date

A website is one of the first places a customer goes to find all your product or service offerings. It’s the best place to keep all of your business’s information in one spot. The website itself is a form of marketing and is a great way to help get your customer’s attention. However, if your website is junky, unfinished, or has a bad design or layout, it will turn away any future customers you might have gotten otherwise.

When a customer goes to your website, the first thing they see is the header. The header on a website lets people know what your product offering is and helps to pull them in. This aids in the customer’s purchase decision in whether they want to buy the product or not.

Make sure your website is clean and easy to navigate. Having a website that is easy to navigate makes it easier for customers to find what they are looking for and cuts down any stress they might have about finding specific information. Keeping up with some of the latest trends in website design is one way of keeping your website up to date.

Keep Up With Social Media Trends

In the digital age that we live in, it’s important to have a social media presence for your business. However, social media is always evolving and changing as technology advances. It is essential to stay up to date with social media trends to help your business’s social media presence stay relevant. From Hootsuite’s 2023 social trends to Later’s Top 10, different platforms say different things, but it is important to analyze trends yourself and look for opportunities that work for you.

We know it can be nearly impossible to keep up with every new trend that surfaces. Looking at different social media platforms and seeing what people are doing helps give you an idea of what is currently popular. This will help you model your posts, videos, etc. around what is trending and ensure your business continues to look up to date.

Now that you know where to find different trends, you can experiment with them on your business social media channels. You can measure the analytics from what you posted to see which trends your followers respond to the best. Then, you can start posting based on your audience preferences while staying on brand with the business.

Bottom Line

Marketing is an essential and sometimes undervalued part of doing business. While marketing is a broad topic and can be hard to narrow down, it doesn’t have to be impossible. As long as you do your research, pay attention to social media trends, and ensure your website is up to date, you’ll be on your way to marketing your business better.

For a free consultation on how to jumpstart your marketing campaign, contact us today!

Peachtree Rose Marketing is not affiliated with and is not a paid sponsor of any third-party companies or websites mentioned in this article.