With the increased demand for digital marketing, social media has become an important marketing tool for all nonprofit organizations. An online presence increases your community’s reach from local to worldwide and helps increase awareness for your cause. Nonprofits should consider using social media to extend their community outreach. It can also be used to promote upcoming events and volunteer opportunities. Finally, it can be used to convert likes into donations.
Extending Your Reach and Building Trust
A social media strategy that has specific, measurable, achievable, relevant, and time-bound (S.M.A.R.T.) goals are beneficial for nonprofit organizations. Increased brand awareness can help you in many ways.
It can extend your reach to new community members. It can also keep current donors up to date on your programs. Finally, it can build a network with other local organizations which can lead to partnership opportunities.
Many organizations use Facebook, Instagram, Twitter, and Linkedin as they are the top-performing platforms for nonprofits. The most used social media platform used by nonprofits is Facebook. Create content that allows for engagement with your community:
- Tell your story
- Highlight staff and volunteers
- Infographics
- Behind the scenes
Promote Your Events
A cost-effective method of promoting your events is another reason nonprofits should strategically use their social media presence. Social media is a great way to create campaigns around promoted activities to bring in volunteers and participants. Promoting your events on social media works well for budgets of every size. Many small-sized organizations can benefit from social media because it has a low cost.
The attention you draw from an established online presence can lead to a high return on investment for your nonprofit organization. NonprofitsSource.com reports that 43% of people attend or participate in charitable events in their community. Also, 53% volunteer with organizations based on what they’ve seen on social media.
After creating a customized strategy, nonprofit organizations can track key performance indicators like impressions and engagement. In addition, social media marketing is a great tool to drive traffic to your website.
Turn Likes into Donations
Through a well-thought social media plan, nonprofit organizations can see an increase in online donations.
The end of the year is the biggest time to donate, especially on #GivingTuesday. However, having a consistent social media strategy throughout the year can make your cause more visible. This will keep your cause in donors’ minds when it is time to give.
Access to online donations has increased the number of recurring donations. Optimizing donation pages for mobile use further boosts the number of donations, as donors increasingly engage with organizations via social media.
Double The Donation’s 2023 Nonprofit Fundraising Statistics reports that half of all nonprofit website traffic came from mobile and tablet users. Gen X and Millennials were the most inspired to give through social media. The trend of donors contributing without leaving social media platforms can be attributed to Facebook and Instagram. These platforms have added tools to their Insights dashboard, making it easier for donors to contribute.
If you have any questions about planning a social media strategy, visit PeachtreeRoseMarketing.com or contact us at (210) 390-6404 to book a discovery session and begin to increase your online presence.
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