Escamilla Law Office advises Texas business owners through the sale of a company. We moved the firm off GoDaddy WordPress onto Content Site Engine — with a new brand, a discovery foundation built into the platform itself, and an interactive tool that turns a researcher into a real conversation.
Escamilla Law Office is a San Antonio law practice led by Rick Escamilla, focused on mergers and acquisitions and private-company transaction counsel — buying and selling Texas businesses.
Their buyers are owners thinking about a sale and acquirers sizing up a target. That is a small, high-value audience. Raw traffic is not the goal. Being found and trusted at the exact moment someone starts researching is.
A business owner researching a sale used to open Google and scan a page of links. Increasingly, they ask ChatGPT, Gemini, Perplexity, or Google's AI answers a direct question — "who handles M&A for a Texas business sale?" — and read one synthesized answer. If your site is not structured so those systems can quote it, you are not in the answer. You are not anywhere.
A boutique transaction practice was running on the same off-the-shelf WordPress setup as any storefront, with discovery left to plugins someone has to install, configure, and keep updated.
No platform-level structured data, no measured visibility. There was no way to know whether AI systems could read, understand, or cite the firm at all.
The site described the practice. It gave a researching owner nothing to actually do, so quiet interest never became a named, reachable lead.
Four decisions shaped the whole build. Each one moved a job the client would otherwise have to manage into the platform layer, where it stays handled.
Move the website and leave the email exactly where it is. The scary part of a migration should simply not move.
Schema, canonicals, social cards, sitemaps, and speed ship with every page automatically — not as add-ons.
Give a serious visitor a reason to raise their hand, with a tool that mirrors what the firm actually does for clients.
Consent-gated analytics and a real privacy policy, wired in at the platform level rather than bolted on later.
Law firms run on email. So we moved DNS control to Cloudflare and used an A-record cutover instead of a full nameserver migration. The web address pointed at the new platform while every mail record stayed exactly where it was.
Ten pages rebuilt from scratch on a cohesive visual system: Home, The Firm, Mergers & Acquisitions, Experience, Insights, Leadership, Contact, M&A FAQs, Privacy, and the Transaction Readiness Check.
This is the part that usually depends on a stack of plugins and a person remembering to configure them. On Content Site Engine it is platform behavior. Publish a page and it already has what search engines and answer engines need to read it.
We built an interactive assessment that mirrors the firm's real value to a seller: find out what a buyer's counsel will find before they do. It runs natively inside the platform — no separate app, no second vendor, no developer on retainer.
Privacy rules are table stakes now, and a law firm is held to a higher standard than most. All of it is wired in at the platform level.
We generated a branded 1200×630 social card for all ten pages, each one mirroring that page's actual hero, then wired them into the platform's native image handling.
og:image, image alt text, and a large-image Twitter cardThe visual identity had to read as considered rather than promotional. A display serif carries the headlines with the weight of a transaction document. A clean text face keeps the detail readable. Copper is the only accent, so it means something every time it appears.
On most platforms, everything that makes a site discoverable is something you add, license, and maintain. On Content Site Engine it is already there, because it is part of the platform.
Most agencies will tell you a rebuild made you "more visible." Content Site Engine runs the firm's site against live answer-engine queries and returns an AI Visibility score — so the difference between the old site and the new one is a number, not an adjective. That score is tracked as content and schema change, which means every improvement is something you can point at.
The reliability headline is simpler. Through a full platform migration for a law firm that runs on email, not one message was lost.
Every week your site is invisible to answer engines is a week your competitors get quoted instead of you. Let's look at where you stand and what it would take to move it.