Portfolio · Custom Platform Build

One login that finds the leads, maps the competitors, and reads the founder behind the business.

Peachtree Rose Marketing designed and built OSINT Lead — a passwordless intelligence platform that cross-references live data and more than one AI engine to automate lead generation, competitive analysis, and founder development in one place. Not a brochure site. A working software product.

01The Client

An intelligence tool for founders who can’t afford to guess.

OSINT Lead takes its name from open-source intelligence — the discipline of building a complete picture from public information. The promise on the door says it plainly: open-source intelligence, closed-market edge.

It serves founders, operators, and small teams who need to know three things at once: who their next customers are, who they’re really up against, and whether the person at the helm is aimed at the right target. Normally that means a dozen browser tabs, three subscriptions, and a lot of manual copy-paste. OSINT Lead folds all of it into one invite-only login.

🔒osintlead.com/app OSINT Lead application dashboard showing inward and outward-facing intelligence modules.
02The Challenge

Intelligence that lives in ten open tabs isn’t intelligence. It’s noise.

Before OSINT Lead, the work existed — but in fragments. A founder would need to answer two questions, and neither tool would talk to the other:

“Who should I be selling to, and who’s already winning the deals I want?”

Lead lists and competitor research lived in separate paid tools, each spitting out raw rows with no context and no connection between them.

“Am I even pointed at the right thing?”

The hardest question a founder asks — positioning, alignment, where their actual edge is — had no tool at all. It got answered late, usually after a wrong turn.

The brief to Peachtree Rose Marketing was to collapse all three — outbound, competitive, and personal — into one automated system that does the cross-referencing for you and hands back answers, not homework.

03What We Built · Access

Passwordless by design: the magic-link front door.

There are no passwords to forget, leak, or reset. A user enters an authorized email and OSINT Lead sends a one-time “magic link” — click it and you’re in. The platform never even confirms whether an address is on the list, answering every request with the same neutral line so the guest list itself stays private.

For an invite-only intelligence tool, that’s the right posture: lower friction for the people who belong, and no information for the people who don’t.

  • One-time email links — no stored passwords, no reset flows.
  • Authorized-only entry with a privacy-preserving, identical response to every email.
  • Invite-gated so the tool stays a closed-market edge, not a public utility.
🔒osintlead.com/login OSINT Lead magic-link login confirmation: if that email is authorized, a link is on its way.
04What We Built · The Engine

Four data sources and more than one AI engine, working as a single, cross-referenced brain.

The hard part of intelligence isn’t pulling data — it’s making separate sources agree on one story. OSINT Lead wires live business data and multiple AI models into one pipeline so every output is already enriched, fit-scored, and explained.

Contact & firmographic data

Apollo.io API

Enriches every discovered company and decision-maker with verified contact details, titles, and firmographics.

Local & place data

Google Places API

Grounds prospects and competitors in the real world — location, category, and footprint — for accurate local targeting.

Reasoning & writing

Anthropic Claude

Handles categorization and long-form analysis — fit rationales, SWOTs, and the human-readable “why” behind each result.

Multi-model routing

Google Gemini

A second AI engine in the mix, so work is routed to the right model for the job rather than forced through a single one.

Plain-English brief Discovery Apollo · Places Claude · Gemini Explained, fit-scored output
05What We Built · One Platform

Six modules. Three look outward at the market. Three look inward at the founder.

Most platforms pick a lane. OSINT Lead runs both — outbound intelligence and personal alignment — from the same dashboard, on the same credits.

Outward-facing · the market
Get Leads

Find prospects

Describe your ideal customer in plain English. The platform extracts geography, industries, and decision-maker titles, then runs discovery + Apollo enrichment + an AI fit rationale — with on-demand cold-email pitches.

Get Competitors

Find competitors

Describe your business and the platform surfaces direct, indirect, and tangential competitors — with contact info, socials, and a competitive-overlap rationale for each.

Dashboard

Runs & history

Every job is saved, reviewable, and downloadable as XLSX — edit and re-run, or generate pitches for selected leads later.

Inward-facing · the founder
Brand Mirror

Self-OSINT & SWOT

Point the OSINT lens at yourself. Describe your brand, business, or personality and get back a categorization, the public-footprint signals a researcher would investigate, and a structured 4-quadrant SWOT with the highest-leverage moves to make next.

Founder Fit

IKIGAI alignment journey

Walk the four IKIGAI quadrants — what you love, what you’re good at, what the world needs, what you can be paid for — through a founder-venture alignment lens that ends in a verdict and a value-creation roadmap.

OrgFitIQ

Score candidate fit

Define your org and open roles, then invite candidates to take a 60-item public-domain assessment. The platform ranks fit per role with a verdict-prefixed rationale and an on-demand one-page brief.

🔒osintlead.com/ikigai OSINT Lead IKIGAI founder alignment module showing the four overlapping quadrants.

The part competitors don’t build: leadership development.

Lead-gen tools stop at the contact list. OSINT Lead keeps going — the inward modules treat the founder as the most important variable in the business and give them the same rigorous, visual analysis the platform gives a prospect. Light and dark themes ship throughout, so it reads cleanly in a boardroom or at 2 a.m.

06What We Built · One-Click Prompts

Your own AI already knows you. We built the shortcut to borrow that.

The blank text box is where most tools lose people. OSINT Lead solves it with one-click prompts: tap a button and the platform hands you a purpose-built prompt to copy straight into ChatGPT, Claude, or Gemini — the assistant you’ve already been talking to for months.

That assistant knows your history. It drafts a sharp, concrete self-description in seconds; you paste it back into OSINT Lead and skip the hardest part of discovery. The platform also offers Dictate and AI Rewrite for the same reason — get the user to a great input fast, because a sharper input is a sharper SWOT.

  • “Get AI to help me write this” — copy a ready-made prompt into your own AI, import the answer.
  • Dictate — speak your brief instead of typing it.
  • AI Rewrite — turn rough notes into a crisp, analyst-ready description.
🔒osintlead.com/brand-mirror OSINT Lead Brand Mirror with Dictate, AI Rewrite, and Get AI to help me write this one-click prompt buttons.
07Built To Be Found · SEO + AEO

An invite-only product still needs a public surface that gets found.

The app is gated — but the marketing layer in front of it is built the way Peachtree Rose Marketing builds everything: to rank in search and to be readable by the AI tools people now ask for recommendations.

SEO — the old blue links

Clean semantic structure, one focused H1, logical headings, fast-loading pages, and keyword-rich titles and meta descriptions written around how buyers actually search for intelligence and lead-generation tools. The goal isn’t traffic for its own sake — it’s the right founders finding the front door.

AEO — the AI answers

The pages are structured so tools like ChatGPT, Google AI Overviews, and Perplexity can read and recommend the product. Content is written the way people actually ask questions — with FAQ schema and question-style copy — so OSINT Lead shows up in modern AI-powered answers, not just a results page. Most web designers can’t speak to this. It’s our signature.

The Results

Three subscriptions’ worth of work, one login — and every result arrives already explained.

// outcome · osintlead.com

One system, not ten tabs

Lead gen, competitor mapping, and founder development consolidated into a single authenticated platform.

Multi-API, cross-referenced

Apollo.io, Google Places, Anthropic, and Gemini orchestrated into one enriched, fit-scored pipeline.

Answers, not raw rows

Every lead and competitor ships with a plain-English fit rationale — not a spreadsheet to decode.

Frictionless, private access

Passwordless magic-link login that protects the invite list while staying effortless for members.

08What Went Right

Why this build holds up.

09Why Work With PRM

Most web designers build you a nice site and hope Google notices. We build systems that take over their market on purpose.

OSINT Lead is the proof that Peachtree Rose Marketing isn’t only a website shop. We build full software — authentication, live API integrations, multi-model AI, and an interface founders actually want to log into.

A beautiful website that nobody finds is just an expensive brochure. A powerful tool nobody can use is just an expensive demo. We build things that get found, get used, and win — and we wire the SEO and AEO in from day one so the right people show up.

Questions People Ask

OSINT Lead, in plain English.

What is OSINT Lead?

OSINT Lead is a custom, invite-only intelligence platform built by Peachtree Rose Marketing. From one login it automates three jobs founders normally juggle across a dozen tools: finding qualified leads, mapping the competitive landscape, and developing the leader behind the business.

How does OSINT Lead find and qualify leads?

You describe your ideal customer in plain English. The platform extracts the geography, industries, and decision-maker titles, runs discovery, enriches each contact through the Apollo.io and Google Places APIs, and then has an AI model write a plain-English fit rationale for every lead — so the list arrives already explained.

What makes OSINT Lead different from a normal lead-generation tool?

Most tools do one thing and hand you a spreadsheet. OSINT Lead cross-references multiple live data sources and more than one AI engine, then turns the result into leads, competitor maps, and founder insight inside one system — with passwordless login and one-click prompts that pull in what your own AI already knows about you.

Can Peachtree Rose Marketing build a custom platform like this for my business?

Yes. OSINT Lead is proof that we build full software products — authentication, multi-API integrations, AI orchestration, and a polished interface — not just brochure websites. Book a strategy call and we’ll scope what a custom tool would look like for you.

Got an idea that’s bigger than a website?

If you can describe the tool you wish existed, we can probably build it. Let’s talk about what your version of OSINT Lead looks like.