Website Design · AI Workflow · Case Study

One Client Email. One Prompt. A New, On-Brand Page in Under an Hour.

How we use AI to design and redesign client websites, on WordPress and on Content Site Engine, without giving up quality, brand, or the client's final say. A real case study from Hairway 2 Heaven 26 in Helotes, Texas.

Matt Nelson, founder of Peachtree Rose Marketing
Matt Nelson Founder & Marketing Strategist · San Antonio, TX · October 21, 2026 · 8 min read
Matt Nelson walks the Peachtree Rose Marketing team through a website plan on a large touchscreen in a conference room.
The tools changed. The process did not. Plan first, then build.

A client emails a website request. On most teams, that email turns into a few hours of clicking around a page builder. For us, it turned into one plain-English prompt, a quick round of questions, and a finished draft page ready for the client to review.

This is a look inside how Peachtree Rose Marketing uses AI for website design and website redesign. Not the hype version. The real one, with a real client, a real request, and a real result. We recorded the whole thing for our podcast, While Supplies Last, so you can watch it start to finish below.

The short version

Jenny Wayne, owner of Hairway 2 Heaven 26, emailed us asking for a redesigned policies page. We used Claude Code and Claude in Chrome to turn her email into a brief, asked the AI to question us before it built anything, and had a branded draft page ready in about 30 to 45 minutes. Nothing on her live site changed. Jenny reviews and approves before anything goes live.

1Client email in
1Plain-English prompt
3Questions, max, before the build
0Changes to the live site
~45Minutes, start to finish

Why we use AI for website work at all

Here's my honest take. Most people spend way too much time on small, repetitive tasks. That leaves too little time and energy for the work that actually moves the needle: strategy, messaging, and getting found.

A page update is important to the client. It should look great and it should be done right. But it shouldn't eat half a day. When AI handles the heavy lifting on the build, we get that time back. We put it into the parts of marketing that need a person thinking hard about your business.

So the goal is not "let the robot do it." The goal is to move faster on the small things so we can do better on the big things, and pass that speed on to the client.

Two kinds of websites. One way of working.

We build most new client websites on Content Site Engine, our own AI-ready publishing platform. But plenty of our longtime clients still run on WordPress, and they deserve the same speed. So our AI workflow has to work on both.

Longtime clients

WordPress

Sites we've cared for over the years
  • Claude in Chrome works inside the site's real admin, the same way a designer would.
  • It builds in the page builder the site already uses, like Elementor.
  • New pages start as drafts. Nothing live gets deleted or overwritten.
  • No migration needed to get the benefit.
Our newest clients

Content Site Engine

Our own platform, built for AI from day one
  • Pages are clean code, so Claude Code edits them directly. No page builder in the middle.
  • Faster changes, lighter pages, and cleaner markup.
  • Full control of the page head and schema that search engines and AI tools read.
  • Built to be read by people, ranked by search, and cited by AI.
Same rules on both platforms
Plain-English briefQuestions before the buildDraft first, never liveHuman reviewClient approves

The Hairway 2 Heaven 26 site is one of our WordPress clients. That made it a good test. If the workflow is fast inside a page builder, it's even faster on Content Site Engine.

The request: one email from Jenny

Hairway 2 Heaven 26 is a hair salon in Helotes, Texas, owned by Jenny Wayne. She's one of our top clients. She sent an email with the subject line "Website policy page redesign and content update." It had her new wording, the look she wanted, and a clear idea of what mattered most.

The first thing I did was not build. It was read. I pasted her email into Claude and asked one simple question: what are the top five things she's looking for? Here is what came back.

Jenny Wayne · Hairway 2 Heaven 26
Website policy page redesign and content update
Claude's 5-point summary of the request
  1. Redesign the policies page to match her examples. Clean layout, elegant headings, simple icons, and a separate section for each policy. Modern and welcoming, using the salon's existing branding and colors.
  2. Use her new wording exactly as written. An intro note plus seven policy sections, word for word.
  3. Make the 48-hour cancellation rule and 50% fee easy to find.Top priority Not buried in the text. A highlighted callout or banner near the top of the page.
  4. Make it easy to read on phones. Most clients will check policies from their phone.
  5. Send a preview before publishing. She reviews and approves the design and order first. Nothing goes live until she says yes.

That summary took seconds. It also did something important: it showed me exactly what "done" looks like before a single pixel moved. If the summary is wrong, you fix it here, when it costs nothing.

Inside the build, step by step

Here's the full process from the video. Tap a timestamp to jump to that moment.

  1. Read the client's request1:21

    Pull up the email and the client's WordPress site. Know what's being asked before touching anything.

  2. Turn it into a plain-English prompt2:51

    No special code words. Just tell Claude who the client is, paste the email, and ask for the top five needs.

  3. Ask before it builds4:10

    Give Claude access to the site through Claude in Chrome, tell it to build a new draft without deleting anything, and have it ask up to three questions first.

  4. Claude builds the draft5:34

    It opens the editor and builds the page on its own, matched to the salon's branding. We sped this part up 10x to 40x in the video.

  5. Review the result6:22

    Check it on desktop and mobile. Then send the preview to Jenny for her approval.

Matt Nelson points to a hand-drawn map on a touchscreen showing how Peachtree Rose Marketing services connect: podcast, web design, SEO, email, and repurposed content.
Every service feeds the others. Web design is one piece of a connected system.
Why it works for us

It's connected, not bolted on

AI is not a side tool at Peachtree Rose Marketing. It runs through how we plan, build, write, and publish. Our web design, SEO, AEO, podcast, and content work all share the same brand rules and the same way of briefing the AI.

That's why one prompt can do so much. The AI isn't starting from zero. We are.

The prompt, in plain English

People expect AI prompts to look like code. Ours don't. Here is what I typed, lightly cleaned up for reading.

The build prompt

You have the full context of exactly what Jenny is looking for. You now have access through Claude in Chrome to the WordPress website for Hairway 2 Heaven 26. I've already opened the pages section.

Help me build a new page without deleting anything on her current website. Draft the perfect version of exactly what she's looking for as a new draft page.

Ask me up to three critical questions before your autonomous run.

Lightly edited from the video for readability

The one line I end every prompt with

That last line matters more than anything else in the prompt. When I hand the AI a task it will run on its own, I always end with: ask me up to three critical questions before your run.

"I don't like to pretend that I'm the all-knowing person with all the context it needs."

In this case, it paid off right away. Claude pointed out that Jenny's email mentioned an example design, but the example itself wasn't in what I pasted. It was right. Jenny had sent a sample layout she liked, and I hadn't attached it.

Think about what would have happened without that question. The AI would have guessed at the look. We would have shown Jenny a page that missed her vision, and lost a round of revisions. One question saved all of that. I attached her example, and Claude got to work.

The Peachtree Rose Marketing team reviews a strategy map on a large screen during a working session.
Good briefs start with good questions, for people and for AI.
A habit worth stealing

Treat AI like a sharp new teammate

You wouldn't hand a new designer a vague request and walk away. You'd ask, "Any questions before you start?" AI works the same way.

Asking first costs a minute. Guessing wrong costs a revision cycle and some client trust.

Watch the full run-through

Here's the full episode. You'll see the email, the prompts, the questions, the sped-up build, and the before and after on desktop and mobile.

The result

When I came back to check, Claude had the page built in Elementor as a new draft. Clean sections for each policy. Simple icons. Elegant headings. The 48-hour cancellation rule and 50% fee sitting right up top where no one can miss them. And it all matched the salon's existing look.

Honestly, I think it may have turned out better than the example Jenny sent. Now it's her call. That's how it should be.

The whole thing took about 30 to 45 minutes, start to finish. Most of that was the AI working while I did other things.

Speed that works for the client, not around them

Fast is only good if it's also right. A few rules keep it that way:

  • The client's words stay the client's words. Jenny's policy text went in exactly as she wrote it. AI handled the design, not her voice.
  • Nothing goes live without approval. We build drafts. The client signs off. Then we publish.
  • Nothing gets deleted. The prompt says it plainly: build new, don't touch what's there.
  • A person checks the work. We review every AI build on desktop and mobile before the client sees it.
  • The time we save goes back to the client. Fewer hours on clicks means more hours on strategy, SEO, and the next big move.
Matt Nelson reviews a search visibility dashboard with rankings data on a large touchscreen.
Saved build time goes into strategy, like reading what search data says to do next.
On Content Site Engine

Even faster for our newest clients

WordPress adds steps. The AI has to work through a browser and a page builder, one click at a time. On Content Site Engine, there's no builder in the way. Claude Code reads and edits the page directly.

That makes design changes faster. It also means we own every detail search engines and AI answer engines read, from the page structure to the schema. That's how we build sites that get found on Google and cited by ChatGPT, Claude, and Gemini.

What this means for your website

You don't need to understand any of the tools to get the benefit. Here's what changes for you as a client:

  • Faster turnaround. Requests that used to take days can be ready to review the same day.
  • Better first drafts. Because the AI asks questions first, the first version is closer to what you pictured.
  • Your brand, kept. New pages match your colors, fonts, and style.
  • You stay in control. You see a preview and approve it before anyone sees it live.
  • No forced move. If you're on WordPress, we can still work this way. If you want the full benefit, Content Site Engine is ready when you are.
The Peachtree Rose Marketing team standing together in a sunlit lobby in San Antonio, Texas.
The Peachtree Rose Marketing team. AI does the lifting. People make the calls.

AI is changing how websites get built. That part is not slowing down. What matters is who's using it and how. We use it to move faster for our clients, while keeping the same care, the same standards, and the same human judgment. People first. Platforms second.

If your website feels slow to change, or you want it to show up better in Google and in AI answers, see how we approach website design and SEO & AEO.

Frequently asked questions

Can AI really design or redesign a website page?

Yes. With a clear brief, tools like Claude Code can build a full, branded page. The key is a good brief, a few questions before the build, and a person who reviews the result before the client sees it.

Do you use AI on WordPress sites, or only on Content Site Engine?

Both. On WordPress, Claude works inside the site's admin and page builder through Claude in Chrome. On Content Site Engine, our own platform, Claude Code edits the page directly, which is even faster.

Will AI publish changes to my live website?

No. We build new pages as drafts and never delete what's live. You review a preview and approve it before anything is published.

Why do you have the AI ask questions before it builds?

Because no brief is perfect. On the Hairway 2 Heaven 26 project, the AI noticed the client's example design was missing from the request. Catching that before the build saved a full round of revisions.

How long did the Hairway 2 Heaven 26 policies page take?

About 30 to 45 minutes from start to finish, including reading the request, writing the prompt, answering the AI's question, and reviewing the draft. Most of that time, the AI was working on its own.

Will an AI-built page match my brand?

Yes, when it's set up right. We tell the AI to use your existing colors, fonts, and style, and we check every page before you see it. Your own wording stays exactly as you wrote it.

Does this help my SEO and AEO?

It helps in two ways. Faster builds free up time for SEO and AEO work. And on Content Site Engine, we control the page structure and schema that Google and AI tools like ChatGPT, Claude, and Gemini read when they decide what to show and cite.

Read by people. Ranked by search. Cited by AI.

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